At this day and age, many local businesses are still not aware of the potential of online marketing. They tend to forget the potential of the online audience. That is just money down the drain.
Many businesses are relying solely on online presence for their customers. And while this will not work for some, completely ignoring online customers is money lost for your business. There are full time jobs that deal towards searching for and managing online communities for sales purposes.
While big companies already realize this potential and are taking their online efforts to the maximum, local and small companies are not being left behind. Learning SEO, social media concepts and PPC or adwords management is not that hard. Of course you have to put in some time but once you have grasped the concept, everthing else follows.
SEO is trying to rank well in search engines like Google. In a nutshell, you would want your product or service to appear first when someone searches for that particular product or service. For example, if someone searches for "Batangas City restaurant" you would like your restaurant's website to rank first on the results so that you'll get more customers.
Social media campaigns work by using the power of social networking websites like Twitter and Facebook. Aside from having your own website, you make your presence known and felt on social media websites. You should interact with your online community. Each pair of eyes that sees your product is a potential customer or promoter. Be nice to them.
PPC stands for Pay Per Click. This is just a fancy word for advertising. You find advertising networks and you pay them to put your ads on different websites relevant to your product or service. Each time that websites visitor clicks on your ad, they are directed to your own website. You get a potential customer. In return, you pay for each time someone clicks on your ad.
Find which one works well for you or find a perfect mix of the three which works for your business and use them. This is not to say that you should leave traditinal means of advertising completely. This is just a new channel of audience that you can expose your product to.